Jaya rice is technically called iet-723

Jaya boiled rice is healthy and magnificent choice to infuse pleasant flavours into your dish. It is light weight fragrant rice and low in starch. It does not provide musty smell on cooking and it is adulteration-free.

Jaya rice is one of the popularly used rice varieties in Kerala and gulf countries. It is largely cultivated in Andhra and Kerala, its unique flavour, colour, size and crispness makes it an ideal companion for all traditional Kerala dishes. Nirapara jaya rice is processed in the state of-the art z-sortex processors with utmost care given to hygiene and quality, makes it the most widely recognized rice and is exported to various parts across the globe. Each grain is defined in shape, size &colour and is parboiled to retain its rich nutritional value